| Type | Private |
|---|---|
| Industry | Food Service |
| Founded | Sherwood Park, Alberta, Canada (1999) |
| Headquarters | Edmonton |
| Key people | Dale Wishewan, President & CEO, Jon Amack, |
| Products | Fresh Juice & Smoothies |
| Website | www.boosterjuice.com |
Booster Juice is Canada's largest chain of fresh juice and smoothie bars.[1] The chain specializes in health-conscious smoothies composed of a pure juice, fruit sorbet or vanilla frozen yogurt, frozen fruit, fresh yogurt and ice. Founded in 1999 in Sherwood Park, Alberta, the company has grown to have 249 traditional and 36 non-traditional locations in Canada, 24 in India, 6 in the United States, 2 in Mexico, 2 in Saudi Arabia and 2 in the Netherlands. Further global expansion is planned, despite established competitors Jamba Juice and Smoothie King in the US.
Booster Juice utilizes the franchise business model, with the head office owning fewer than 1% as corporate stores at any one time.
The smoothies offered by Booster Juice come with a choice of "boosters", or nutritional additives such as protein, echinacea, fibre, and other products such as ginseng or rosehip.
Some drinks offered by Booster Juice contain less common food products, including Matcha, Açaí fruit, a Brazilian fruit produced by the Acai Palm, and Wheatgrass.